To save the world. Yes, really! Let me explain.
Imagine a world with only one newspaper, only one TV news channel, only one brand of toothpaste, etc. Is that ok?
Now imagine a world with just one search engine for all your information? No alternatives, no second opinion. Is that ok? (hint Can Google Influence an Election?) ... (more)
Walter Mitty had the answer
I have written a film about it.
Here is a short clip.